Digital Marketing and Branding

Master digital marketing strategies to build powerful brands and drive measurable results

12 Weeks
Beginner to Intermediate
Small Class Size
Certificate Included
Apply Now

Course Overview

Our Digital Marketing and Branding program equips you with the strategic skills and practical tools needed to establish, grow, and measure effective digital marketing campaigns. In today's digital-first marketplace, businesses need professionals who understand how to leverage online platforms to build brand presence and drive conversions.

This comprehensive course covers everything from foundational marketing principles to advanced digital tactics across various platforms. You'll learn how to develop cohesive brand identities, create targeted advertising campaigns, optimize content for search engines, and analyze performance data to continuously improve your strategies.

Through hands-on projects and real-world simulations, you'll gain practical experience in implementing digital marketing strategies that deliver measurable results. By the end of the program, you'll have developed a versatile digital marketing toolkit that you can apply to promote businesses, personal brands, or products in the competitive online landscape.

What You'll Learn

Throughout this comprehensive program, you'll gain proficiency in:

  • Building effective digital marketing strategies aligned with business goals
  • Developing consistent personal and business brand identities
  • Creating and managing paid advertising campaigns on Meta and X platforms
  • Implementing email marketing campaigns with automation workflows
  • Optimizing content for search engines and understanding Google Analytics
  • Measuring campaign performance and ROI using digital analytics tools
  • Creating integrated marketing campaigns across multiple channels
  • Building audience personas and creating targeted marketing messages

Who This Course is For

This course is perfect for:

  • Marketing professionals looking to update their skills for the digital era
  • Small business owners who want to handle their own digital marketing
  • Content creators seeking to better promote their work online
  • Recent graduates looking to start a career in digital marketing
  • Traditional marketers transitioning to digital-focused roles
  • Entrepreneurs who need to build and promote their brand online

Course Details

  • Duration:
    12 Weeks
  • Schedule:
    Weekdays & Weekend Options
  • Class Size:
    Maximum 15 Students
  • Requirements:
    Laptop or Smartphone
  • Certification:
    SCTv HUB Certificate of Completion
₦200,000
Apply Now

Course Curriculum

A comprehensive learning path to master digital marketing and branding

Module 1: Introduction to Digital Marketing
  • The Digital Marketing Landscape

    Explore the evolution of marketing in the digital era and understand key channels and platforms.

  • Developing Digital Marketing Strategies

    Learn to create comprehensive digital marketing plans aligned with business objectives.

  • Understanding Digital Consumer Behavior

    Analyze how consumers interact with brands in digital environments and the customer journey.

  • Project: Digital Marketing Strategy Blueprint

    Develop a foundational digital marketing strategy for a business case study.

Module 2: Personal and Business Branding
  • Brand Identity Development

    Master the process of creating compelling brand identities with consistent visual elements.

  • Personal Branding in the Digital Age

    Learn techniques to establish and grow your personal brand online.

  • Brand Positioning and Messaging

    Develop strategies to position brands effectively and craft impactful brand messages.

  • Project: Brand Identity Kit

    Create a complete brand package including logo, colors, typography, and brand guidelines.

Module 3: Social Media Advertising
  • Facebook & Instagram Ads Manager

    Learn to create, manage and optimize campaigns using Meta's advertising platform.

  • X Ads Platform and Strategy

    Master advertising on X (formerly Twitter) and reach targeted audiences.

  • Ad Creative Best Practices

    Develop compelling ad content that drives engagement and conversions.

  • Project: Multi-Platform Ad Campaign

    Design and implement a cohesive advertising campaign across multiple social platforms.

Module 4: Email Marketing & Automation
  • Email Marketing Fundamentals

    Master the principles of effective email marketing and list building strategies.

  • Email Design and Copywriting

    Learn to create visually appealing emails with persuasive copy that converts.

  • Marketing Automation Workflows

    Set up automated email sequences and workflows to nurture leads and customers.

  • Project: Email Marketing Campaign

    Design and implement a complete email marketing funnel with automation.

Module 5: SEO and Google Analytics
  • Search Engine Optimization Basics

    Understand how search engines work and implement on-page SEO best practices.

  • Keyword Research and Content Optimization

    Learn to find valuable keywords and optimize content to rank in search results.

  • Google Analytics Setup and Reporting

    Configure Google Analytics and extract actionable insights from website data.

  • Project: SEO Audit and Optimization Plan

    Conduct an SEO audit and develop an optimization strategy for a website.

Module 6: Digital Campaign Strategy
  • Integrated Marketing Campaign Planning

    Learn to create cohesive campaigns across multiple digital channels.

  • Campaign Measurement and Analytics

    Master the metrics and KPIs to track campaign performance and ROI.

  • Budget Allocation and Performance Marketing

    Learn to allocate marketing budgets effectively across channels for maximum return.

  • Final Project: Comprehensive Digital Marketing Campaign

    Develop and present a complete digital marketing campaign strategy for a real business case.