Professional Content Creation

Develop compelling content strategies and master storytelling across platforms with our hands-on program.

12 Weeks
Beginner to Intermediate
Small Class Size
Certificate Included
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Course Overview

Our Professional Content Creation course equips you with the skills to plan, produce, and distribute engaging content across digital platforms. From strategic planning to multimedia production, you’ll learn to craft stories that resonate with audiences and drive engagement.

Through a mix of theory, real-world case studies, and practical projects, you’ll develop a versatile content skill set. By the end, you’ll have a content calendar, scripts, and sample media ready for your portfolio.

What You'll Learn

In this program, you will master:

  • Content planning, audience research & strategy
  • Scriptwriting techniques and storytelling frameworks
  • Video creation using mobile apps and cameras
  • Voiceover recording and audio editing fundamentals
  • Designing content tailored for various platforms (YouTube, Instagram, TikTok)
  • Building a comprehensive content calendar
  • Analyzing performance metrics to optimize content
  • Collaborating with clients and iterative content refinement

Who This Course is For

This course is perfect for:

  • Aspiring content creators and influencers
  • Marketing professionals aiming to upskill
  • Small business owners handling their own content
  • Journalists and storytellers transitioning to digital media
  • Anyone passionate about multimedia storytelling

Course Details

  • Duration:
    12 Weeks
  • Schedule:
    Weekdays & Weekend Options
  • Class Size:
    Maximum 15 Students
  • Requirements:
    Smartphone or Camera
  • Certification:
    SCTv HUB Certificate of Completion
₦200,000
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Course Curriculum

A practical roadmap to professional content creation

Module 1: Content Planning & Strategy
  • Audience Research & Persona Development

    Identify and understand your target viewers.

  • Content Pillars & Theming

    Define core topics to maintain consistency.

  • Platform-Specific Strategies

    Tailor content approach for each social channel.

  • Project: Drafting a 4-Week Content Calendar

    Create a strategic plan for upcoming content.

Module 2: Scriptwriting & Storytelling
  • Storyboarding Techniques

    Visualize narrative flow before production.

  • Writing Engaging Scripts

    Craft hooks, narratives, and calls-to-action.

  • Brand Voice & Tone

    Maintain consistency across content pieces.

Module 3: Video & Audio Production
  • Mobile Video Creation

    Capture and edit videos using apps like InShot & CapCut.

  • Voiceover Recording & Editing

    Use Audacity or mobile tools for clear audio.

  • Basic Lighting & Framing

    Set up simple, effective shots on a budget.

Module 4: Publishing & Calendar Management
  • Scheduling Tools & Workflows

    Master Buffer, Hootsuite, and native schedulers.

  • Performance Analysis

    Interpret analytics to refine future content.

  • Final Project: Complete Content Campaign

    Execute and present a multi-week campaign.